Young journalist and communications strategist Vimukthi Dushantha has been appointed as the Assistant Secretary of the Sri Lanka–India Media Friendship Association (SLIMFA) for the year 2025–2026, in recognition of his significant contributions to the media, public communication, and digital advocacy sectors in Sri Lanka.
Vimukthi Dushantha, a familiar name in Sri Lankan media circles, is the Founder of Info Sri Lanka (www.infosrilanka.lk) and previously served as the Director of Communications and Public Relations at the Jathika Janasabha Secretariat, functioning under the Presidential Secretariat. His extensive media portfolio also includes editorial roles at Lake House (The Associated Newspapers of Ceylon Ltd), media and communications for the UN-assisted ‘Ahanna’ reconciliation campaign, and consultancy for the Secretariat for Coordinating Reconciliation Mechanisms (SCRM) – Under Prime Minister’s Office, Sri Lanka.
Dushantha also held senior leadership roles in civil society and policy advocacy organizations, including ACBPA, PMDR, and Alternative Media Networks. He is currently the Chairperson of INSEL Holdings (Pvt) Ltd, a communications and branding agency. Notably, he has also served on multiple national committees, including the Anti-Corruption Committee of the Ministry of Power, the Committee of Apeksha Cancer Hospital, and the Professional Web Journalists’ Association (PWJA).
About SLIMFA
Founded in 2024 with the patronage of the High Commission of India, the Sri Lanka–India Media Friendship Association (SLIMFA) seeks to foster bilateral understanding between the two nations through people-to-people media cooperation, journalism exchanges, and technological knowledge sharing.
SLIMFA’s landmark event, the “Media Fest 2025”, brought together leading journalists, media students, policymakers, and digital creators from both countries.
The festival featured sessions on AI in journalism, mobile content creation, disinformation, monetization, and media ethics, with participation from Indian and Sri Lankan media leaders, including Palki Sharma (Firstpost), Siddhant Sibal (WION), Shailesh Shekhar (India Today Group), and L.V. Krishnan (TAM Media Research).
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