Senior figures within the National People’s Power (NPP) have expressed deep concern over a growing perception among the public that party representatives are not being truthful, prompting internal discussions and a shift in communication strategy.
According to party insiders, this sentiment, described by some as a belief that “NPP is lying”, has gained significant traction in recent weeks.
The leadership fears the fallout could damage the party’s standing ahead of upcoming elections, particularly at the local government level.
In response, NPP leaders have reportedly instructed Members of Parliament, Ministers, and local election candidates to exercise greater caution in public statements.
“Messaging discipline is now a top priority,” one party strategist said under the condition of anonymity. “We cannot afford any missteps at this stage.”
As part of a broader strategy to counter the negative perception, party spokespersons are being advised to highlight instances of dishonesty and broken promises by opposition figures during past administrations.
This approach is aimed at reframing the narrative and drawing attention away from criticisms levelled at the NPP.
Furthermore, party sources confirm that only experienced politicians will be deployed for media engagements and press briefings following the elections.
The move is intended to ensure consistency in messaging and avoid further public relations misfires that could reinforce the current allegations.
The NPP, which has positioned itself as a clean alternative to traditional political forces, now finds itself battling a crisis of credibility that could test its public support in the months ahead.
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